OUR STORY
Hi, I'm Nikkie.
I'm the face behind Bright Side Communications.
I am a seasoned communications and public relations professional, with more than 16 years of experience in the health, not-for-profit and government sectors.
I have a proven track record of creating content that people can connect with, securing significant media coverage, increasing social media engagement, and transforming communications approaches.
I live on the beautiful Central Coast in NSW, after growing up in Western Sydney. I love being a part of the close-knit Coastie community with my little family, while still being a big city girl at heart — hungry for new opportunities, challenges and connections.
I've been lucky enough to have the opportunity to work on large-scale projects for highly respected organisations like Life Ed Australia (Healthy Harold), Sydney Children's Hospitals Network, PCYC NSW and Stadium Australia. I have also had the privilege of helping local charities, like Coast Shelter, and small businesses grow.
Nikkie Shovellar
I am a seasoned public relations and communications professional, with more than 16 years of experience in the health, not-for-profit and government sectors.
Work experience
Life Ed Australia (Healthy Harold)
Public Relations and Communications Manager (part time) / Senior Communications Specialist (part time)
Aug 2021 – present
Main responsibilities:
Developing, implementing and evaluating national integrated marketing campaigns alongside the fundraising and Partnerships Manager in order to meet campaign goals for the organisation (e.g. fundraising 45 years of impact) and media opportunities like Woolworths and Robert DeBelin (eg. the search for Australia's Healthiest Lunchbox, Growing Good Grains Coalition etc.)
I also single-handedly secured Life Ed's first international collaboration with celebrity chef and advocate, Jamie Oliver for Australia's inaugural Food Hero Awards.
With clinical content development — from abstract through to execution — across external and internal communications channels, including the newsletter, website, social media pages, eNEWS and marketing collateral.
Managing all major publications including the development of the organisation's annual themed newsletter and Life Ed's Impact Report.
Copywriting, editing and proofing across all major education and marketing material.
Building relationships with internal stakeholders at all levels, in a fast-paced national context with conflicting agendas and priorities.
Developing policy and new procedures to support PR and communications processes and encourage cross-collaboration across state and national teams.
Developing, implementing and evaluating the organisation's national media strategy.
Within my first year of employment, I increased Life Ed's media exposure by 700% through strategic comms, relations of which included securing national TV coverage for a number of projects as well as local and trade press.
Providing strategic media and communications advice to key internal stakeholders in order to drive engagement, to manage through uncertainty, encourage thinking and sharing of perspectives, and take stakeholders on a supported journey to provide Life Ed's brand.
Cross-communications support and advice to the Executive Leadership team and state-based teams.