Bright Side Communications

OUR SERVICES

PR and media

We work with you to drive meaningful media results that not only boosts your brand awareness, but builds trust and creates advocates.

Social media

We specialise in turning the complex into material that people can genuinely engage with. We're talking about breaking the cycle of buzz words and jargon, and connecting with people in a way they can understand and relate to.

Copywriting

From social media posts and blogs, through to publications and marketing material, we can help you with copywriting that cuts through the noise and brings your brand to life.

Hospital staff in colourful costumes at charity event
Superhero rappelling down a building for charity
Camera crew filming Chewbacca character at theme park
Pasta dish with white wine — social media content creation
Rugby player press conference on outdoor field
Camera crew filming people in colourful party hats
Press conference with television cameras recording
Rare Cancers Australia Instagram social media campaign
Media event at children's hospital press conference
Hospital diversity and respect poster on wall
Rugby team filming at stadium
Newspaper article — boy kidney transplant story
Group in purple and yellow superhero costumes at charity event
Group jumping and celebrating outside Sydney Children's Hospital
Woman and children dancing at park fundraiser
Healthcare workers posing together indoors
Official event with police motorcycles and media at hospital
Smiling baby featured in newspaper article

RESULTS IN ACTION:

Media examples:

  • ABC Radio National – Life Ed's evolution
  • ABC News Breakfast – Auslan with Healthy Harold
  • The Morning Show – Life Ed's 45 years of impact
  • Weekend Today – Vaping prevention in primary schools

We currently manage social media for:

  • Coast Shelter
  • Life Ed Australia (Healthy Harold)

Copywriting examples:

  • Coast Shelter's Winter Appeal 2025
  • Life Ed Australia Impact Report 2024
  • Life Ed Australia Impact Report 2023
  • Dental House Gladesville website copy
  • UNSW Newsroom – September 2017

Strategy made easy through

Your why

In order to get strategic results, we need measurable objectives informed by a clear purpose.

We'll work with you to identify or clarify what you are trying to achieve and why, so that we can deliver exactly what you're looking for.

Your who

Like any communication, the key is knowing your audience.

It's important you develop a strong voice that can influence the people you are targeting by building a genuine connection with them – through language, tone and delivery.

Your what

We'll work with you to build an evidence-based, people-led communications solution based on your why and who.

We'll show you results by always circling back to these two elements – because like good strategic communication, consistency is key.